Questrade

This project demonstrates how design can translate abstract concepts—like financial flow and natural balance—into tangible experiences that inspire learning and trust.

This public retail space for financial education and seminars draws inspiration from both natural landscapes and market movements. Designed as an immersive learning environment, it integrates tactile materials, mountain-like forms, and interactive technology to reflect the firm’s commitment to sustainability and innovation. Inclusive, accessible, and environmentally conscious, the space fosters meaningful engagement—turning financial learning into an inspiring, hands-on experience.

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Photography: Karl Hipolito
Design Firm: Jessy Helmer, HOK Inc.
Location: North York